Chapter 612: 412. The Most Popular Her
"Oh my god..."
"Senior Sister Mou really has that celebrity vibe!"
"So beautiful."
For most people present, Lu Jincheng and President Chen both spoke brilliantly, certainly practical, certainly heartfelt.
But none of it compared to Mou Keyan who smiled as she walked onto the stage.
She was truly the most popular leading woman of the night.
Amidst deafening cheers, Mou Keyan pushed open the back door of the auditorium, casually tying her long hair into a loose ponytail adorned with a small dried white freesia flower.
The corridor’s draft seemed to lift the hem of her thin light-colored sweatshirt, revealing a red mark impressed by the waistband of her jeans.
She was dressed in such a nearly "ordinary" outfit.
Nothing like the look of a brand-new celebrity just crowned talent show champion.
The sweatshirt did not cling intentionally yet perfectly outlined her slim shoulders and waist, projecting casual elegance.
Her lower half was clad in light blue straight-leg jeans, cuffs slightly rolled up, revealing a bit of ankle.
She wore white canvas shoes, as spotless as if taken straight from the shoebox.
Her long hair casually tied, slightly curled at the ends, exuding an unsuspecting ease.
At first glance, her outfit was no different from that of the surrounding female college students.
If worn by someone else, it would seem an outfit scavenged from a dormitory graduation flea market.
The pocket might even have a note written in oily pen by the previous owner: "Civil Law class at ten a.m. Wednesday."
Except for the aura.
Having gone through a genuine gilding journey, Mou Keyan now carried herself differently.
Such as the position her little finger pressed when holding the microphone.
Moreover, the woody fragrance on the inner side of her wrist bone, warmed into a thin mist by her body temperature right before she walked on stage.
Sunlight climbed her nape, causing the fine golden hairs hidden beneath transparent foundation to suddenly awaken, casting her in a soft fuzzy aura.
Only when she flashed a smile did eight neatly aligned teeth reveal themselves under the beams.
—That smile is often seen on TV.
"Students, it’s been a while~!"
She waved her hand with a brilliantly radiant smile.
As if gently swaying in the hearts of the people.
...
In the days following Mou Keyan’s championship win, many older individuals began inquiring.
Who is Mou Keyan?
Why do so many like Mou Keyan?
Where did Mou Keyan gain her fame?
The most discreet answer online was, "Just buy a copy of ’New Weekly’, wouldn’t you know!"
Indeed, the media is always the most sensitive to hot spots.
In these recent days, she accepted more interviews than she did collectively over her lifetime.
As a content practitioner herself, she naturally understood what this implied.
Actually, as the program’s final episodes approached, someone from ’New Weekly’ had already arrived on-site, not only interviewing Mou Keyan herself but everyone related to her.
Father, principal, teachers, classmates, best friends, company boss, program producers, lead director, screenwriters, editors, selection managers, photographer...
All aspects involving her.
Once ’New Weekly’ article was published, it quickly became a viral hit across the web.
For the new 20-year-old champion Mou Keyan, ’New Weekly’ summed her up with a sentence: "This young girl embodies the miracles and dreams of ordinary people in a new era."
This sentence could be seen as a response and affirmation to "why everyone loves Mou Keyan."
Despite many still being unclear as to why Mou Keyan received such high regard.
But undeniably, this girl indeed gained her influence and fame in the spring of 2015.
This is certain.
Apart from an endless stream of interviews, Mango TV and Penguin Video gave an award to ’Goddess 101’.
Preliminarily affirming the program’s effectiveness and reputation.
The award text stated: The program has created a batch of independent, daring, and talented female images, leading positive female aesthetic trends.
Ultimately, large platforms creating programs is never an easy task.
As they say, the greater the ability, the greater the responsibility, partners offering great ideas is their duty, but if they fail to deliver results, ridicule from peers is minor; reduced conversions lead to a sponsor’s disapproval, or even the cancellation of a program without question.
Douyu’s planning, Mango TV and Penguin Video boosting, together they launched ’Goddess 101’, effectively placing themselves as the central focus.
However, as a genre innovator, an industry guide, true glory needs a genuine core figure to emerge.
All data laid before everyone, everyone slowly witnessed Mou Keyan’s rise, fall, and rise again.
Flying against the wind, full of vitality.
Until reaching the pinnacle.
’Goddess 101’ long ago announced a slogan: "Turning the tables against the wind, born towards the sun."
Mou Keyan managed to achieve all of this perfectly.
girls rehearsing, living together; per nurturing program conventions, it’s fraught with conflicts and disputes, exposed personal lives of the girls; occasionally accompanied by veiled temptations.
During the first elimination match, Zi Tao once instructed trainees: People watch this program because of the motivation and positive energy you bring.
Do not let ’towards the sun’ become ’towards demise’.
Hits the nail on the head.
This program not only avoids conflicts, even crying seemed forbidden.
From encouraging dorm mates to persist, to cooperative games, to rehearsal themes, then to explosive truth revelations.
All Mou Keyan projected beyond the screens were about hustle, encouragement, sweat, beauty, and smiles.
Brimming with positive energy.
Just like when Akimoto Yasushi defines AKB48’s "dream trilogy": What idols present is about striving for dreams, how much effort they put in to achieve dreams, and the process of achieving them.
The reason she walked the flower-strewn path to today, partly stemmed from her solid personal charm.
The other part, the synergy behind the platform from Golden Stone Media, well acknowledged within the industry.
Under the internal "pan-entertainment matrix" strategy, with assistance from within Penguin’s system, the company leveraged marketing forcefully and smoothly.
As C-position for Penguin’s quarterly variety show, ’Goddess 101’ held massive collaboration resources.
A rough estimate indicates, partnerships within and outside the program exceeded 70.
Particularly the deep anchorage with Miao Yin.
As competition to current short-video software, Miao Yin held the cooperation title "designated short video platform" this time.
Customization cooperation includes, but not limited to:
1. Serving as one of the official channels for likes.
The voting entrance is the show’s traffic lifeline, enjoyed equally by Miao Yin and Douyu.
2. Topic and activity recommendation during program broadcast.
Opening Miao Yin, discovery page pinned with a fixed banner first frame of ’Goddess 101’.
The sub-activities below, always remained top-tier, continuously refreshed for ’Goddess 101’.
3. Linking artist resources, host Zi Tao and several major celebrity mentors also served as Miao Yin ambassadors.
Under such swelling momentum, Miao Yin’s user base continued growing.
At the grand auditorium live event, young people pulled out their phones, aiming at Mou Keyan and hit the video capture button.