Chapter 597: 406. Victory Celebration Banquet_2
"For platforms, artists, and management companies, the show is like opening a breach in the dam of the idol market, with a huge traffic effect gradually becoming apparent."
"Expanding the existing cake is good for everyone."
"Why not?"
The man smiled and raised his chin, downing his drink in one clean swig.
"Well said! Truly the youngest boss among us!"
Without a word, President Chen from Douyu followed suit, finishing his drink and then leading the applause.
"Xiao Lu, now I understand why you were able to make Golden Stone Media so successful at such a young age."
Sun Li took a big sip of her drink and, after a few seconds of contemplation, couldn’t help but exclaim.
"You have a profound understanding of this era."
This scorching hot young man’s casual remark hit the core of idol management.
— A B2C business.
For an idol management company, monetizing the B-side is paramount.
If an artist is substantial enough, B-side TV dramas, variety shows, advertisements, etc., will come knocking on the door.
If the fame doesn’t reach a certain height, then C-side operations are a must.
Simply put, it’s about managing a fan system, creating a competitive barrier with a large number of adhesive C-side fans.
Pointing to the rapid rise of the industry’s dark horse, Golden Stone Media, its development philosophy is precisely this.
Prioritizing fan operations.
To satisfy fans, Golden Stone Media has built various content systems.
For instance, updating daily videos for signed talents, creating graphic content, establishing official fan groups, and even launching a dedicated short video app.
With fans, just like the popular streamers on major live streaming platforms, there are supporters who send "sports cars" and "yachts" daily.
Commercial monetization becomes a matter of "having a source for the flowing water."
"Don’t say that, Sun. You’ve reacted quite quickly. Actually, it was only after seeing the success of the show that I belatedly realized the times have changed."
Ma Yankun, boss of Sky Media, chimed in and teased with a smile.
"Although the champion was from Xiao Lu’s company, she had the looks and the skills. In the end, I didn’t find it too surprising."
"But for someone like Sun Xin, a complete amateur, to squeeze into the debut position and even surpass our Xu Jie—this, I really don’t understand..."
"What’s amazing is that before Sun Xin even gained momentum, Golden Stone Media had already signed her!"
Ma Yankun shook his head, shaking off the alcohol-induced fog in his mind, and looked at Lu Jincheng with a smile.
Having been in this circle for nearly twenty years, his established perceptions are gradually being dismantled.
In the traditional idol manufacturing mode, to become a star, you need to gain recognition from the vast majority of fans.
Just like Ma Yankun himself said, "A girl group must break out of the circle, they must be public idols, so they must be recognized by multiple groups such as the music circle, dance circle, and fashion circle."
However, when young people’s social circles were quickly flooded with Sun Xin.
[Xinxin needs your vote urgently!]
[You work hard, and I work hard, Xinxin can create a miracle!]
... Sun Xin once became a phenomenally popular artist on social media.
In fact, Sun Xin is not a "typical" idol; she is still a student amateur.
A novice at singing and dancing, with almost zero skills, a round face, and less than 1.7 meters tall, her appearance also doesn’t fit the public’s white, tall, thin aesthetic of a girl group.
But by twist of fate, she ended up in the same dorm room with Mou Keyan, who brings her own traffic.
During live streams, her authentic Star City dialect, sweet and adorable appearance, bold and spicy girl personality, and her advocacy for the spirit of independent women quickly made her a topic of the show and a matter of public gossip.
"I’m pretty down-to-earth, didn’t think too much, just felt her personality was nice. If there’s no opportunity to debut, being a streamer can also make money."
Lu Jincheng grinned and said frankly.
"I also remember this kid; I even discussed her with my colleagues at the time."
Sun Li picked up the conversation.
"Goddess 101" examined nearly ten thousand contestants in total, with countless beautiful girls.
When chief director Sun Li saw Sun Xin, what struck her was her "simple charm."
She went back to her colleagues and said that the kid was pretty, but she shouldn’t open her mouth; her strong accent was too much.
After repeated discussions, the casting team thought that was exactly her highlight.
"Who said you have to speak standard Mandarin to be a star?"
As early as when the show was scheduled, the selection criteria for "Goddess 101" contestants were already clear: to break through the boundaries of pure singing and dancing variety shows.
To "break out of the circle."
Not just looking at singing and dancing ability, but allowing people from all walks of life in society to find objects of emotional projection in the show.
From the data, the show indeed achieved this.
Apart from Sun Xin, Mou Keyan also captured most of the program’s traffic, breaking out quickly with sincerity and becoming a household name in one night.
"Goddess 101" also successfully stepped out of the core layer of online variety shows, becoming a genuine hit.
It seems that idols have transitioned from role models to labels.
Labeled idol manufacturing further segments fans.
"President Ma, don’t be too humble, your Sky Media gained a lot this time, didn’t it?"
Someone stood up, raised a glass to Ma Yankun, and said.
"Not bad, not bad, thanks to the program team."
Ma Yankun smiled broadly.
Just as Lu Jincheng said earlier, the success of this show truly expanded the "cake."
So much so that even an originally unremarkable minor celebrity, after participating in "Goddess 101," had the opportunity to gain fans and generate commercial value.