"Brother, the popularity of this district in Jinling is almost comparable to when our store opened in Feishi."
"Qinhuai District is gone, there's Jianye District, and then Xuanwu District..."
"I can't even imagine how much money we're going to make!"
Zhang Weiyang held the tin horn. The publicity work had been mostly done a few days ago. Today, besides maintaining order, they were only slightly busy mobilizing some scattered customers on the streets.
Lei Baoguo had brought five comrades with him. With these well-trained individuals around, Chen Yang and Zhang Weiyang were much more relaxed.
"Jinling is more prosperous than Feishi, and its population is several times that of Feishi. The workers here also have more substantial savings. It's not surprising to have such sales volume."
"Of course, it's not just customers from Qinhuai District who came. Others heard the news and came from elsewhere."
"The stores that open later may not have such a bustling scene as today."
Chen Yang was quite clear-headed. The market for radios was limited.
Initially, sales were good because many people couldn't gather enough industrial coupons, or they were reluctant to spend over a hundred yuan on a new radio.
Their second-hand radios were cheap and didn't require industrial coupons, which opened up the market. This led to a sudden surge in demand for radios that had been stockpiled for years, even decades, hence the sales volume today.
This was not only the case in Jinling but also in Anhui Province.
However, as time passed, sales would gradually stabilize, just like many stores in Anhui Province where sales had already significantly decreased.
Less than half of the stores could sell ten radios a day now.
To put it bluntly, the market was not active enough. Because people's incomes were limited, not everyone or every family could afford to spend such a considerable amount of money on an appliance to enhance their status.
The reason markets are so active in later generations is simply because people's wallets are much fuller. Back then, people no longer had to worry about not having enough to eat.
Only when people have enough to eat and are no longer concerned about basic survival will they think about enjoyment and be willing to spend some savings for it.
And their spending, in turn, would promote market development. Merchants could earn more, factories could receive more payment, which would then benefit the workers, increasing their income, forming a virtuous cycle.
Another very important factor constraining the development of second-hand radios was raw materials!
These broken radios were not inexhaustible.
Even though the country had been producing radios for more than a decade, the number of people who could afford them was limited. From these limited individuals, you still had to pick out the broken ones, making them even fewer.
This was precisely why Chen Yang was so eager to build his own factory. Only by controlling the technical staff and the production line could he continuously produce his own products to offer to customers.
This way, he could stabilize sales, firmly hold onto his stores without them going out of business, and then, given time, build more factories, establish more production lines, and constantly introduce new products.
Starting with the simplest and cheapest electric fans, and then, with skilled workers, he could produce washing machines, air conditioners, refrigerators, and televisions.
For these items, it didn't matter if he lacked technology initially. He could buy production lines from others and assemble them himself.
Then, he would have technical staff decipher the purchased production lines and eventually develop new products. This was something most Chinese enterprises had done in the past.
In the end, many companies proved through their actions that they truly surpassed their predecessors.
Just like Haier, Gree, and Midea, do you think they had their own technology from the beginning?
A poor and blank country transforming into the prosperous and strong China of the future was not something that could happen overnight. All of this required time, and it required people to learn, research, and persevere.
One cannot become a fat person with a single bite. Chen Yang always had a relatively mature plan for his business.
This was the difference between doing real estate and speculation. In his previous life, Chen Yang was in real estate, where all he had to do was acquire land. Besides putting some effort into this, the rest was handled by his subordinates.
For a property to be marketed well and sold for a profit, location was always the most important factor.
If the location was not good, not in a good school district, and lacked good surrounding amenities, then even if your sales team exhausted themselves, you wouldn't be able to sell at a high price.
Doing manufacturing was different. The establishment of sales channels was very important, product manufacturing was equally important, and even after-sales service was very important.
Of course, in this era, after-sales service hardly existed.
Currently, no appliance factory in China had the concept of warranty. This was a seller's market, where people had to rely on connections and scramble to buy things.
Even if you had money, you might not be able to buy them.
Therefore, warranties and quality guarantees did not exist. If you dared to talk about such things in a department store, then sorry, if you didn't want to buy, you didn't have to. No one was begging you to buy; there were still so many people waiting in line to buy.
It was only because Chen Yang's Dream Radio was second-hand that he offered a one-year warranty, fearing that people would worry it wouldn't last long and hesitate to buy.
In fact, even if Chen Yang hadn't offered this slogan, there would have been no shortage of people willing to spend a little less money to buy a second-hand radio.
There was no other way; in this wild era, doing business was simply this arrogant and unreasonable.
"Boss Chen, Boss Zhang, your business acumen today truly astounds me."
"Group discounts, and even free food with the purchase of a radio. What exactly is in your heads? I've lived for most of my life and never heard of such methods."
Liu Dafa, the director of the Jianye District Industry and Commerce Bureau, looked at the bustling opening scene with envy.
Zhao Weimin had sent him to help Zhang Weiyang with worker issues. After all, the third factory of Jinling Radio Factory was in Jianye District, but the first store had opened in Qinhuai.
Seeing the immense popularity now, how could he not be envious?
"Director Liu, Jianye is next. After a few days, once things get on track here, our next step will be to open a store in the Jianye Department Store."
Chen Yang knew exactly what Liu Dafa was thinking. The man had helped them find workers and accountants, all hoping they would help open the store in Jianye properly.
"That would be excellent."
"And this pancake stall, it smells so good! Does your cousin have a shop? Would he like to go to our Jianye? Jianye is quite good, with schools and factories."
"This pancake stall needs to be set up quickly. If it can be successful, it shows that our individual economy has great potential."
"With such a small cart, you can make pancakes, boil tea eggs. Others can also make steamed buns, steam mantou, and boil dumplings."
"I see great potential!"
Liu Dafa spoke with increasing enthusiasm. Chen Yang looked at him, this was precisely the famous street food economy of later generations. Director Liu's ideas were very much in line with the country's actual situation.
China is the only country that can create delicious dishes from all sorts of ingredients, whether they fly in the sky, swim in the water, walk on the ground, or crawl underground. The street food economy can indeed remain evergreen.
It was precisely because of this street food economy that a large number of farmers or urban residents, lacking education and knowledge, could sustain their lives.