Chen Yang, upon stepping off the train at the station, spotted a large billboard.
"Dream Recycling Radios Arrive at No. 8 Gongti Street, Feishi, Starting from 30 Yuan Each."
"Cheap and No Tickets Needed, Practical and Guaranteed, for Radios, I Only Choose Dream Recycling Radios!"
Two striking advertising slogans, accompanied by worker-style oil paintings typical of the era, represented advertising in those times. This was the advertisement. Sudian Novel Network.
"Wei Yang is something else, he's actually opened a shop in Feishi."
"It seems the progress of conquering the Anhui provincial market is faster than I imagined."
Chen Yang marveled at Zhang Wei Yang's swift actions, but he didn't realize it was entirely due to the widely publicized report of being the nation's first private enterprise.
Now, the entire Anhui province treated Dream Recycling Radios as a star business. There was no choice; people had suffered poverty for too long.
The region of Anhui has historically been no stranger to resistance. The Ming Dynasty's founder, Zhu Yuanzhang, raised his banner here, becoming the first emperor in history to successfully lead a peasant rebellion.
To speak of nothing else, the Xiaogang Village, which was about to ignite a nationwide surge of the household contract responsibility system, also hailed from Anhui.
Therefore, the cadres in this region were quite bold in their exploration and response to challenges.
In terms of boldness, Anhui Province was by no means inferior to Guangdong Province, which served as the vanguard and bridgehead of the reform and opening-up.
It was precisely because of this that Zhang Wei Yang's radio promotion efforts were so smooth. When Chen Yang decided to pay taxes for Qinghe City, it gave the Anhui provincial leaders a significant boost.
With the Qinghe City Administration for Industry and Commerce acting as the trailblazer, the entire Anhui province, from top to bottom, eagerly sought to learn and study.
As the nation's first private enterprise, Dream Recycling Radios was naturally a key unit for discussion and even visits, and Zhang Wei Yang could not let such a good development opportunity pass him by.
Thus, it led to the large advertisement board that Chen Yang saw in Feishi today.
Chen Yang was unaware that countless leaders now wished to meet him, the owner of Dream Recycling Radios. Even from neighboring Jiangsu Province, where Chen Yang was from, people came to visit and learn.
If the leaders of the Jinling Administration for Industry and Commerce knew that the founder of Dream Recycling Radios was a sent-down youth from Jinling, they would likely have sought out Chen Yang for information.
In this era, many people might still be hesitant, even suspicious of the private economy. However, an even greater number were looking forward to its development.
Most people were living difficult lives now; who wouldn't want to earn more money, eat well, and live a better life?
A mode of development that meets the needs of the broad masses is the inevitable trend of social development.
Lei Baoguo, following behind Chen Yang, saw his boss's business as soon as he got off the train and was astonished.
Now, he truly understood how big Chen Yang's business was, advertising even at the train station.
Advertisements were extremely rare in those days; everywhere you looked were various slogans. Therefore, passing travelers would invariably glance at the Dream Recycling Radios advertisement.
Chen Yang deliberately lingered around the train station for a while to observe. Quite a few people even took out notebooks to jot down the address of Dream Recycling Radios.
It seemed the advertising effect was quite good.
This also gave Chen Yang inspiration. A single train station billboard had such an advertising effect; it was something countless advertising operators in later generations could not even imagine.
What if he put up his own advertising boards at train stations in surrounding provinces?
There were also radio programs and television programs; these were the key to advertising.
Perhaps the ownership of television sets was still low at this time, but as long as there was one television, many neighboring families would gather to watch.
No one could underestimate the appeal of television sets to the people in this era. Even advertisements, people would likely watch attentively, without missing a second, ensuring an excellent promotional effect.
Moreover, television programs at this time did not yet carry advertisements. In 1979, Shanghai Television broadcast its first TV commercial.
Radio advertising also resumed in 1979 when Shanghai People's Broadcasting Station broadcast its first radio commercial, "Chunlei Medicinal Hair Lotion." After this advertisement was aired,
Within a week, this hair lotion was sold out, demonstrating the influence of advertising in this era.
It was from this point onwards that advertising began its path of wild growth.
Just like the well-known "A moment of spring night is worth a thousand gold" in later generations, advertisements during the CCTV Spring Festival Gala were priced by the second. The countdown advertisement alone was casually auctioned for hundreds of millions.
And the celebrity endorsements, with advertising fees often reaching hundreds of millions, showed how important enterprises considered advertising.
In this era, none of this had yet been tapped, giving Chen Yang a first-mover advantage.
Chen Yang was now eager to see Zhang Wei Yang, as he had many ideas he wanted to put into practice.
However, having just arrived in Qinghe City, before Chen Yang could even go to the shop, the two little ones were clamoring to see their maternal grandparents. After being away for so long, the little ones missed them.
Although Shen Xue didn't say it, her face clearly showed she wanted to go home.
It was the first time she had traveled so far since she was born, and the first time she had been away from her parents for so long. She missed home and her parents.
"Let's go, let's go home."
Looking at the pitiful little ones, Chen Yang could not refuse.
Holding one child in each arm, he got onto the bus heading home.
Unbeknownst to Chen Yang, as they boarded the coal truck bus heading home, Shen Futang and his wife were having a spat on their doorstep.
"Busy with nonsense every day. The fish are getting fewer and fewer, and you keep pouring money into your wine jars every day. We can't even get enough to eat, how can we have the strength to drink?"
Now, the fish were becoming scarcer. Her father-in-law, with nothing else to do, was always fiddling with the wine jars he was firing in the kiln, preparing to brew wine. Liu Chunmei naturally disapproved.
"You don't understand. There will always be people who drink. This wine, if made well, can earn more than catching fish. Besides, this is an ancestral trade. My father lost it, and I must get it back so I can hold my head high in front of my father when I go to the afterlife."
Shen Futang took a puff of his hand-rolled cigarette, his expression suggesting that Liu Chunmei didn't understand.
"I don't understand. I don't understand anything, only you do."
"If you understand so much, why don't you find our beloved grandchildren? I look at these chicks every day, and my heart feels uneasy."
"These are all for our grandson. Our grandson loves these chicks the most. Seeing them makes my heart ache."
Liu Chunmei looked at the clutch of chickens that had grown quite a bit, and tears welled up as she spoke.
She had been feeling this way for days, often on the verge of tears.
The old couple missed their grandson and granddaughter.
She had watched the little ones grow up from infancy. Suddenly, not seeing them for so long left a void in her heart.
Chen Hao was no exception. He had suffered so much since he was young, and after finally being found, the old couple doted on him immensely. Now, he was gone too.