Chapter 488: Chapter 286: A Different ’Event
After a full three seconds, Zhang Yang slowly explained, "Does it feel like what I said is a bit scattered and unreliable?"
"A bit!"
"Well, since we’re just hanging around, let’s go through it together according to our respective thinking!"
"Alright, you talk, let me hear what your line of thought is!"
Zhang Yang organized his words briefly and said slowly, "Ever since that platform introduced the ’Yellow Bikes,’ there have noticeably been more live-streamers in the fishing gear industry, right?
And many are either fishing gear shop owners or some small manufacturers’ employees!"
"Right, it’s been especially obvious this year; I’ve scrolled through quite a few acquaintances when I’m free! What does this have to do with ruining reputations? Customers are buying quality and effectiveness!" Old Zhao nodded and continued to ask.
Zhang Yang replied leisurely, "When you went to the spring expo, didn’t you notice a very serious problem in the fishing gear industry?
Lack of innovation, severe homogenization, any new product comes out, and immediately there’s a flood of knock-offs, leading to all kinds of price slashing!
A really good item has barely any profit within a very short time!
Previously, this only happened at expos, mostly among industry professionals, and its impact wasn’t that visible. Now with live streaming, what situation do you foresee happening?"
"Uh, you mean there will be crazy price-slashing competition online?"
"Price-slashing competition is the least concern, at worst it just reaches the cost price, and everyone earns nothing at all! The more serious issue is what’s behind.
Rushing to produce products like a trend but without a reasonable profit sales cycle will inevitably lead to a massive stockpile of homogenized goods!
Those small factories, sitting on a warehouse full of goods, unable to sell, what will they do? They can only offload it quickly online at prices far below cost!
I estimate, within a few months to a year, there will be a significant number of retailers and manufacturers in the Kuaishou fishing gear circle clearing out inventory!
Why was it that everyone didn’t buy fishing gear online before? Wasn’t it because cheap goods ruined the reputation, and customers lost all trust?
If we integrate our brand sales into such a scene, don’t you think that if we don’t handle it well, with just a smidgen of bad luck, it’ll be very easy to ruin the brand reputation?
We can certainly ensure the quality of our products, but when everyone around is selling cheap goods, can our quality goods truly maintain their image? They might, but the likelihood of falling is greater!
Don’t forget, many of our products are also made by OEMs, they can make for us, but also for others, by then marketing as so-and-so branded product for an extra five to ten bucks, what do we do? The brand identity would collapse!"
"Damn!"
Upon hearing Zhang Yang’s logical analysis, Zhao Bingguang broke out into a cold sweat and couldn’t help but curse.
"With your analysis, it indeed seems to be the case. So should we abandon online marketing?"
"Of course we should do it, but we’ve got to be strategic!
For instance, right now, we can leverage the cheap traffic online to develop offline agents, and once offline agents have developed to a certain scale, we can re-consider online operations.
By then, when the foundation for the building is solid, we can initiate an online-offline interaction, and by then, the brand influence will be thoroughly established!
We have a matrix of influencer angler accounts under us; without modesty, we’ve already cracked the traffic code; building momentum at key moments is very easy!"
"Sounds right! You’re a commercial genius! I’m thoroughly convinced!" After this exchange, Old Zhao was completely won over by Zhang Yang.
"Just wait and see, in the coming period, the Kuaishou fishing circle will definitely be in chaos!
Find an opportunity to hold a meeting with everyone, making money is fine, featuring products is fine, but the image cannot fall apart, we must firmly grasp the line!"
"Okay, I understand, I’ll arrange a video meeting to emphasize this issue!"
"Alright!"
...
In the following months, Zhang Yang’s prediction came true.
With the access of ’Yellow Bikes’ and Tao systems product links opening up, the live-stream sales environment in Kuaishou suddenly intensified.
Large and small streamers all had ’Yellow Bikes’ in their live rooms, and everywhere was a scene of ’prosperity.’ The content of live streams also became bizarre.
Pure content-sharing type of live streams decreased, and more professional sales streamers started to appear.
This change in atmosphere was quickly noticed by more perceptive individuals.
Thus, gifting in live-stream rooms, gaining followers and bumping up fan numbers in specific environments no longer became the exclusive strategy of individuals like Chen Xiu, but became a universal tactic.
Many celebrities, masters, and fishing experts who entered Kuaishou a step late also jumped on board with their own accounts, starting live broadcasts and boosting followers with gifts.
Everywhere you could see Cloud-Piercing Arrows making rounds, with streamers big and small staking their territory, eager to boost their follower numbers, even willing to pay for it.
This was the moment Zhang Yang’s foresight shone through.
When others hadn’t yet joined Kuaishou, Zhang Yang came in first; with a professional live-stream and content team, he quickly captured fans in his hands.
Now Zhang Yang’s main account successfully surpassed 800,000 followers, truly a top streamer in the fishing category; every time he broadcasts, people swarming in to gift and boost followers is endless.